99% of GPs have a problem with fundraising. It doesn’t matter if you’re raising today, in a year, or in three years, almost every GP runs into the same issues. I’ve seen this problem first-hand for years over and over again, first as an LP, then as a GP and now a founder at Vessel.

Either it takes too long. Or they’re not raising enough. Or it requires way more resources than expected.

It’s nearly universal.

That’s why at Vessel, we’ve taken a very different approach. We sit down with GPs, look at their current process, and ask:

What’s the one pain point we can solve right now? We’re not trying to solve everything at once.

We take a consultative approach, focus on one issue, solve it fast, and show immediate value with one of our products.

And this is also where I think a lot of other firms get it wrong.

There’s this common phrase: “by GPs for GPs.”

Honestly, I don’t agree with it.

Just because you’ve been a GP doesn’t mean you know what every other GP needs. Everyone fundraises differently. What worked for you may not work for someone else.

That’s why our team is different.

We’ve been LPs. We’ve seen thousands of funds fundraise. We’ve watched how they engage, how they succeed, and where they get stuck.

We know the playbooks inside out, not just from personal experience, but from seeing nearly every version of the process out there.

Most GPs think their fundraising problem is about timing or market conditions. In reality, It’s a process problem.