FJ Labs is one of the world’s most active venture capital firms focused on online marketplaces and network-effect businesses. Founded by Fabrice Grinda and Jose Marin, FJ Labs has deployed over $700M across hundreds of early-stage startups globally. Its model is unique: highly diversified, collaborative, and built for speed. The firm does not lead rounds or take board seats and invests in 100+ deals per year.
FJ Labs serves a concentrated base of institutional LPs, family offices, and corporates. These LPs often expect more than just performance — they want access to co-investments, sector insights, and curated deal flow. With a lean team and growing demand, FJ Labs needed a better way to manage and scale co-investment access.
Problem
FJ Labs ran a robust co-investment program, but it was built on ad hoc emails and last-minute outreach. LPs were asked to evaluate unfamiliar companies with little notice, creating friction and missed opportunities.
Solution
Vessel enabled FJ Labs to pre-market select breakout companies to LPs with context, videos, data rooms, and NDA-gated access. LPs now receive early visibility and can pre-signal interest through non-binding IOIs.
Impact
LPs are better educated and more prepared when deals go live
FJ Labs can pre-aggregate interest and offer founders more committed demand
Co-investments feel thoughtful and collaborative, not rushed
Problem
FJ Labs wanted to offer more curated touchpoints and digital engagement without hiring a large IR team.
Solution
Vessel gave FJ Labs a centralized platform to manage co-investment campaigns, share insights, track LP activity, and automate distribution.
Impact
LPs now explore deals and firm updates at their own pace
LPs receive curated blog posts, videos, and strategy updates in one place
The IR team scales outreach and insights without increasing overhead
Problem
LPs were used to receiving last-minute deal memos with minimal context. The GP-LP experience lacked polish.
Solution
With Vessel, FJ Labs offers LPs a branded, self-serve portal with NDA-gated access, company updates, and deal previews. Everything lives in one place.
Impact
LPs can engage on their own terms, without inbox clutter
FJ Labs projects professionalism and operational maturity
LPs proactively share positive feedback on the new experience
Before Vessel
Co-investment deals shared via email
Rushed LP decisions with little context
Manual list building and ad hoc outreach
Disjointed LP communication
After Vessel
Pre-marketed, trackable deal pages with data rooms
Structured IOIs and early education via Vessel
Smart targeting, tracking, and engagement analytics
Unified, branded portal for firm-wide engagement
A scalable, systematized co-investment program
Higher-quality LP engagement with less effort
Professional brand perception with institutional LPs
A new channel for sharing thought leadership and firm insights
Time back for the team to focus on investing, not chasing emails
