A global marketplace specialist with a high-velocity model

FJ Labs is one of the world’s most active venture capital firms focused on online marketplaces and network-effect businesses. Founded by Fabrice Grinda and Jose Marin, FJ Labs has deployed over $700M across hundreds of early-stage startups globally. Its model is unique: highly diversified, collaborative, and built for speed. The firm does not lead rounds or take board seats and invests in 100+ deals per year.

FJ Labs serves a concentrated base of institutional LPs, family offices, and corporates. These LPs often expect more than just performance — they want access to co-investments, sector insights, and curated deal flow. With a lean team and growing demand, FJ Labs needed a better way to manage and scale co-investment access.

Use case 1: transforming co-investment workflows

Problem

FJ Labs ran a robust co-investment program, but it was built on ad hoc emails and last-minute outreach. LPs were asked to evaluate unfamiliar companies with little notice, creating friction and missed opportunities.

Solution

Vessel enabled FJ Labs to pre-market select breakout companies to LPs with context, videos, data rooms, and NDA-gated access. LPs now receive early visibility and can pre-signal interest through non-binding IOIs.

Impact

• LPs are better educated and more prepared when deals go live

• FJ Labs can pre-aggregate interest and offer founders more committed demand

• Co-investments feel thoughtful and collaborative, not rushed

“We used to send rushed emails. Now we run a structured, high-signal co-investment program our LPs love.”

Use case 2: scaling LP relationships without scaling headcount

Problem

FJ Labs wanted to offer more curated touchpoints and digital engagement without hiring a large IR team.

Solution

Vessel gave FJ Labs a centralized platform to manage co-investment campaigns, share insights, track LP activity, and automate distribution.

Impact

• LPs now explore deals and firm updates at their own pace

• LPs receive curated blog posts, videos, and strategy updates in one place

• The IR team scales outreach and insights without increasing overhead

“Even our content distribution is easier now. LPs get the insights they want, when they want them.”

Use case 3: delivering a modern, high-NPS LP experience

Problem

LPs were used to receiving last-minute deal memos with minimal context. The GP-LP experience lacked polish.

Solution

With Vessel, FJ Labs offers LPs a branded, self-serve portal with NDA-gated access, company updates, and deal previews. Everything lives in one place.

Impact

• LPs can engage on their own terms, without inbox clutter

• FJ Labs projects professionalism and operational maturity

• LPs proactively share positive feedback on the new experience

“LPs didn’t even realize a platform like this could exist. They’re blown away when they see it.”

What Vessel unlocked for FJ Labs

✔️ A scalable, systematized co-investment program

✔️ Higher-quality LP engagement with less effort

✔️ Professional brand perception with institutional LPs

✔️ A new channel for sharing thought leadership and firm insights

✔️ Time back for the team to focus on investing, not chasing emails

"Vessel lets me focus on what I love — investing — and not spend my time being a fund admin or IR representative."

Why FJ Labs recommends Vessel

"We're in the business of backing innovation. But the way most firms run co-investments is anything but modern. Vessel helps us walk the talk."

"It's the best tool we've adopted in years. It's made us look sharper, move faster, and build real relationships at scale."