About Snowline Capital

Snowline Capital is a Canadian private equity firm focused on the lower middle-market, with over a decade of experience investing in North American opportunities. Operating as a deliberately lean organization with a small team including Managing Partner Warren Plunkett and Analyst Eric Faith, the firm has built a strong reputation among family offices and high-net-worth individuals.

The firm manages multiple investment vehicles, including their flagship Snowline Fund 1—which has a 10-year track record and is now closed to new investors—as well as Snowline Fund 2, which is actively raising capital, and SPVs for co-investment opportunities. Their investor base spans family offices and sophisticated individual investors who value both professionalism and direct access to the investment team.

Operating from their recently established office space, Snowline works with outsourced partners including Artex Risk for fund administration and Welsh for accounting and tax slip preparation, allowing their core team to focus on investment activities and investor relationships.

Opportunity

As Snowline Capital prepared to raise capital for Fund 2 and manage their growing portfolio of SPVs, the team recognized that their manual processes weren't scaling with their ambitions. Despite their investment track record, operational workflows remained fragmented across email, DocuSign, and manual document coordination.

The subscription process required extensive back-and-forth with investors. After someone committed to a Snowline product, the team faced the time-consuming task of collecting KYC and AML documentation.

"Once an investor commits, we used to spend a lot of time following up on KYC and AML documents.”

Eric Faith Analyst, Snowline Capital

With secondary transactions beginning to occur in Fund 1—previously handled through manual DocuSign coordination—and Fund 2 fundraising ramping up, Snowline needed infrastructure that would let their small team operate with the professionalism of a much larger organization.

Solution

Snowline engaged with Vessel to implement a complete LP experience platform, starting with their Fund 2 fundraise. The team appreciated that Vessel's approach aligned with how they wanted to operate—lean, efficient, and professional.

The implementation began with digitizing Fund 2's subscription documents and creating custom onboarding flows for different investor types—individuals, corporations, and trusts. Vessel's team, including customer success lead Sarin Boivin-Picard who brought direct LP experience from her background at Chagnon Foundation and a family office, worked closely with Snowline to configure the platform.

What resonated with Snowline was Vessel's flexibility. The platform could accommodate their existing infrastructure—including their Google Workspace setup and DocuSign subscription—while providing capabilities they lacked. For repeat investors like Warren, who was himself an LP in Fund 1, Vessel could pre-populate information, eliminating redundant data entry.

The phased approach allowed Snowline to start with core components—marketing pages and document signing—while planning to expand into reporting automation over time.

Mid-Story Quote

"Having a system that streamlines document uploads and makes the process seamless for everyone is a huge win.”

Eric Faith Analyst, Snowline Capital

Results

Streamlined Investor Onboarding LPs can now complete the entire subscription process digitally, from reviewing fund materials through signing subscription agreements and uploading KYC/AML documentation. The manual chasing that previously consumed team bandwidth is replaced by an automated workflow that guides investors through each step.

Professional Investor Portal Snowline now presents a unified, branded experience to their LP base. Investors have a single destination to access fund documents, complete subscriptions, and view their investment information—positioning Snowline alongside larger, more established firms.

Integrated Document Collection KYC and AML document collection happens within the subscription flow rather than as a separate chase. Investors upload their documentation as part of the signing process, reducing friction and improving completion rates.

Secondary Transaction Support For secondary market activity in their mature Fund 1, Snowline can now facilitate transfers through the Vessel platform rather than coordinating manual DocuSign workflows between buying and selling parties.

Foundation for Scale With 10 years of Fund 1 quarterly reports to organize and ongoing Fund 2 reporting ahead, Snowline is positioned to leverage Vessel's reporting module to provide LPs with self-service access to their fund metrics and documents.

Impact

For Snowline Capital, implementing Vessel represents a strategic investment in their firm's professionalization—not just operational efficiency. The platform enables their three-person team to deliver an LP experience that matches their investment track record.

"Ultimately, this leads to higher conversion and a much smoother process overall.”

Eric Faith Analyst, Snowline Capital

The system is designed to drive meaningful business outcomes. By making it easy and professional for investors to commit, Snowline expects higher conversion rates from interested prospects to committed LPs.

Looking ahead, Snowline plans to expand their Vessel usage as they grow. The firm is evaluating the LP Intelligence module to support their ongoing fundraising efforts and the reporting automation to centralize their investor communications. With Fund 2 actively raising and SPV opportunities continuing to emerge, the infrastructure is ready to scale alongside their portfolio.

For a firm that has built a decade of investment success on disciplined, lean operations, Vessel provides the platform to maintain that philosophy while delivering a first-class investor experience.

"Our investors feel more confident partnering with us.”