Best practices
Raise more capital with The Tao of Fundraising
We’ve partnered with John Kim to bring the principles behind his career — and $70B+ raised — to GPs across our industry.
The Tao of Fundraising distills fundraising into a set of power laws that govern how capital actually moves.
The Law of Differentiation
Track record + differentiation ÷ complexity
(Clarity creates power. Complexity destroys it.)
Persuasion processes to move skeptical LPs from interested to committed
Size, speed, and terms — you cannot optimize all three.
The Law of Pipeline
Pipeline × conversion × bite size = outcomes.
If money is the oxygen of your firm, fundraising is not optional.
It is a core competency.
Learn the principles with The Tao.
Operationalize them inside your fundraising process with Vessel.
Where should we send your copy?
Free of charge