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The Tao of Fundraising
by John Kim
John Kim spent 20 years helping firms such as General Catalyst, Kelso & Company and Court Square Capital raise over $70B. He distilled everything into this book, and we're putting a printed copy in the hands of 50 GPs building the next generation of funds.
The Tao of Fundraising distills the art of raising capital into a set of principles for private markets.
How to clearly articulate what makes your firm unique
Clarity creates conviction. Complexity creates doubt.
The best fundraisers don't pitch. They make LPs feel understood.
Placing the LP experience at the center of your fundraising process.
Fundraising is an audition. LPs invest in people first.
How to balance logic, values and emotion.
We're building The GP Operator Circle, a small group of GPs using AI to modernize how they fundraise, operate, and report. The Tao of Fundraising outlines the principles that will shape how the next generation of firms fundraise and operate.
The principles and lessons from raising $70B.
We're reserving copies for 50 GPs.