Afore leveraged the Vessel platform to build a cutting-edge, mobile-responsive fundraising infrastructure, driving deeper LP engagement.
Products used
Branded dataroom
Unified LP portal
“We needed a way to present our firm in a more compelling and visually engaging manner while not loosing the analytics features that our existing dataroom software provided.”
— Gaurav Jain, Co-founder and partner at Afore
Reduction in due diligence time
Increased investor engagement
Streamlined content sharing
Challenges
Disjointed content distribution: Afore's fundraising materials were spread across various platforms, resulting in a fragmented experience for potential investors and making it difficult to highlight important content.
Lack of mobile responsiveness: Traditional dataroom software often presented fundraising materials in non-mobile-responsive formats, such as PDFs, which were not appealing or user-friendly for individual investors accustomed to sleek, mobile-optimized applications.
Inefficient due diligence process: The absence of a unified platform for all fundraising content led to additional back-and-forth communication during due diligence, consuming significant time and resources and potentially causing delays in the fundraising cycle.
The Challenge
Afore had been quite successful at securing commitments from large institutional investors and was looking to further expand its LP base. Standing out with new institutional investors that were less familiar with pre-seed was important and it was hard to do so using traditional datarooms used by all other fund managers pitching these new institutions. Afore also had great content but it was spread across different platforms (e.g., Loom for its event videos, dataroom software for documents) with different logins; there was no way to effectively draw the attention of institutions to content outside of the dataroom, some content would be ignored and there would be additional back and forth during due diligence as a result. Additionally, Afore wanted to leverage its network of individual investors to attract new investors but fundraising materials in non-mobile-responsive pdfs listed in dataroom software that resembled a file explorer was unlikely to woo new individuals accustomed to sleek mobile applications.
“Vessel has transformed the way we engage with potential investors. The platform not only made our fundraising process more efficient but allowed us to present our fundraising content in an engaging format that also looked great on mobile. Having our content in this format and access to analytics that helped us understand how existing and new investors engaged with our content helped us grow our investor base.”
— Anamitra Banerji, Co-Founder & Managing Partner
The Solution
Using Vessel, Gaurav and his team were able to collaborate to put together digital and mobile-responsive fundraising decks with compelling visuals (e.g., including Loom videos) and narratives, all while retaining standard features offered by traditional dataroom software such as creating a repository of documents, permission controls, watermarking, activity analytics, etc.
Afore also benefitted from Vessel’s intuitive sharing features, which allowed investors to easily share Afore's opportunities within their networks while allowing Afore to retain control on who gets access to what.
The Outcome
With Vessel, Afore can differentiate itself with institutional limited partners and ensure investors get access to all of its relevant content in one place, in a format that looks good on all devices.
We never looked at their customer handbook because their page editor was so easy to use; we were able to build a fundraising page that looked really good in just a few hours. Their admin features for fund managers also stood out as user friendly and thoughtfully designed, and their analytics provided actual insights we could action as opposed to dataroom activity data which is often noise.
— Gaurav Jain, Co-founder and partner at Afore
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