BYVP has used the Vessel platform to institutionalize its investor relations operations and to structure its co-investment program with institutions and family offices.
Products used
Branded dataroom
Unified LP portal
LP content hub
“We wanted to capture the attention of existing and new institutional investors and share our story in a way that is true to our brand while providing a best-in-class LP experience across reporting, new funds and co-investment opportunities. Vessel provides a unified LP experience across all relationship touchpoints while taking into account our needs as a GP for efficiency and productivity. It gave us an edge.”
— Tara Arnaout, Principal
100%
LP engagement. All LPs invited logged in to the platform and engaged with the content.
Faster
co-investment process leading to oversubscribed opportunities
6 weeks
saved for the fundraising process and 80 hours of BYVP’s team time.
BYVP Fund III, LP Co-investments
Challenges
Existing tools were not adapted for narrative storytelling: The tools BYVP used did not support the fund’s branding and storytelling needs. BYVP needed a platform that could be adapted to their branding and provide a coherent narrative for their investors.
Fragmented communication and LP experience: Different logins leading to lower engagement, we also weren’t able to get reliable engagement metrics leading to inefficiencies. , fragmented communication and a poor LP experience as a result.
Tailoring experiences for LPs and managing documents was very difficult.
The Context
BYVP, a growing MENA-based VC firm, faced challenges in launching fundraising for its latest fund while engaging LPs on co-investment opportunities. Existing dataroom software did not meet their need for an LP-centric tool that unified investing and reporting experiences. In a competitive MENA fundraising environment, BYVP wanted to stand out and efficiently highlight their strong returns and compelling strategy.
Traditional dataroom software had limitations, including overwhelming analytics without actionable insights and cumbersome permission processes for institutional investors. Additionally, it wasn't adapted for showcasing co-investment opportunities, limiting content flexibility and investor actions. Available tools were workflow-centric but BYVP needed an LP-centric solution for both fundraising and co-investment opportunities.
“We wanted to captured the attention of existing and new institutional investors. We had great returns and a refreshed investment strategy to highlight but were still using outdated tools to share our fundraising documents.”
— Ghaith Yafi, Founder and Managing Partner at BYVP
The Outcome
Vessel provided a comprehensive solution to BYVP’s challenges with its unified, intuitive platform that streamlined communication with LPs, GP team collaboration, and document management. By consolidating all communication with LPs into a single system, Vessel eliminated inefficiencies and significantly improved workflows. The platform facilitated seamless teamwork, allowing all team members to access and update information without bottlenecks.
Customizing communications for different LPs became straightforward, enabling BYVP to tell their story consistently from start to finish. Vessel’s robust analytics offered valuable insights into LP engagement, allowing for more targeted follow-ups. The process of preparing data rooms was greatly expedited, reducing preparation time from weeks to days. Additionally, Vessel’s support for branding and storytelling ensured that the fund’s narrative and identity were coherently presented, enhancing the overall investor experience.
For its co-investment opportunity, BYVP also used Vessel’s calendar app integration to embed a link for its investors to register for a webinar with the portfolio company’s founder.
What Limited Partners think about the Vessel experience
Narrative clarity: LPs do not read 40-page decks. Vessel offers a clear and comprehensive narrative, making it easier for LPs to understand the fund's strategy and performance at a glance.
Ease of use: LPs do not need to create a password with Vessel’s secure passwordless system. Vessel’s intuitive interface ensures that LPs can access the content quickly and easily find the information they need without any hassle.
Engaging content: Vessel provides a rich LP experience with videos and other engaging content that LPs can consume outside of meetings, enabling them to better understand and connect with the General Partners.
What’s next
BYVP is set to deepen its use of the Vessel platform with the following features:
Vessel electronic subscription and onboarding: This feature will automate and secure the fund subscription and onboarding process, significantly reducing paperwork and expediting investment commitments.
Vessel engaging reporting and capital call management: Upgrades will include automated alerts and streamlined capital call processes, improving financial transparency and operational efficiency for Limited Partners.
Vessel smart CRM: Vessel’s CRM leverages analytics to enhance investor relations, allowing BYVP to customize communications and better engage with its Limited Partners.
“Vessel not only enabled us to present our investment opportunities in a differentiated manner but also improved how we communicate with LPs and how they engage with our content.”
— Ghaith Yafi, Co-founder and General Partner
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