How Telegraph Hill expanded its LP base by launching a new strategy in a new geography.
Products used
Branded dataroom
Unified LP portal
LP content hub
LP engagement analytics
“The challenge was not just about securing commitments from institutions in a new geography but doing so in a way that positioned us uniquely with large and sophisticated institutional investors in North America.”
— Taryn Andersen, Head of Investor Relations
25+
new LPs
75%+
less time preparing fundraising materials
Challenges
Launching a new strategy in a new geography: Telegraph Hill Capital needed to secure commitments from institutional investors in North America, which required a unique positioning to attract large and sophisticated investors
Fundraising preparation: Telegraph Hill Capital had to prepare institutional-grade fundraising materials tailored to the North American market in a short period.
Standing out in a competitive market: The crowded fundraising landscape meant Telegraph Hill Capital needed to create high-quality, differentiated, engaging content that would capture the attention of sought-after institutional investors.
Context
Telegraph, a Barcelona-based VC firm investing across both North America and Western Europe, had been completing an increasing amount of investments in Canada and was looking to launch a fund strategy focused on Canada. Securing interests from High-Net-Worth Individuals and institutions was key to this strategy being successful. Achieving this meant putting together institutional-grade fundraising materials tailored to Canada in a short period of time and standing out with these highly sought-after institutional investors.
Telegraph needed a solution that would allow the firm to streamline the development of fundraising documents, put together high-quality content in an engaging format and have a successful fundraising process in a competitive landscape.
"It would have been impossible to stick to our ambitious fundraising process timelines and capture the attention of new investors without Vessel. Our digital fundraising deck was so engaging and easy to digest that everyone had read it and prepared."
— Étienne Mérineau, General Partner
What Telegraph Hill LPs are saying about the Vessel experience
The Solution
Telegraph leveraged Vessel to plan and successfully execute on its fundraising process for its new strategy. Telegraph used Vessel’s IR-as-a-Service (IRaaS) solution to implement a world-class fundraising playbook and Vessel IRaaS templates and processes to streamline the development of fundraising documents and content. In addition to using the Vessel platform to share its fundraising documents, Telegraph also used Vessel’s digital fundraising deck to present its fundraising content in a way that made it stand out with institutional investors that were unfamiliar with the Telegraph brand.
Here are the Telegraph team’s highlights after using Vessel for their fundraising process:
Successful Strategy Launch: Telegraph successfully launched its new strategy in Canada, securing commitments from new institutional investors
Efficiency Gains: The time spent on preparing institutional-grade fundraising materials was reduced by 50%, allowing the Telegraph team to focus on relationship-building
Maximization of Engagement: Vessel’s digital fundraising deck feature allowed Telegraph to build content that investors really engaged with and the Vessel’s platform’s analytics allowed Telegraph to understand what next steps to take to close commitments
“Vessel not only streamlined our fundraising process in Canada but also enabled us to position our strategy effectively. The platform’s intuitive tools and embedded investor relations workflows were instrumental in our fundraising success. Having fundraising content in a digital format was a also game changer; we were even able to quickly put together a French version of our digital fundraising deck for a handful for institutions.”
— Luis Gutierrez Roy, Founder and Partner at Telegraph
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