Best practices
La façon la plus intelligente de trouver, bâtir,et développer des relations LP.
We’ve partnered with John Kim to bring the principles behind his career — and $70B+ raised — to GPs across our industry.
The Tao of Fundraising distills fundraising into a set of power laws that govern how capital actually moves.
The Law of Differentiation
Track record + differentiation ÷ complexity
(Clarity creates power. Complexity destroys it.)
Persuasion processes to move skeptical LPs from interested to committed
Size, speed, and terms — you cannot optimize all three.
The Law of Pipeline
Pipeline × conversion × bite size = outcomes.
If money is the oxygen of your firm, fundraising is not optional.
It is a core competency.
Learn the principles with The Tao.
Operationalize them inside your fundraising process with Vessel.
La façon la plus intelligente de trouver, bâtir,et développer des relations LP.
La façon la plus intelligente de trouver, bâtir,et développer des relations LP.